©2024
LUI RONCAGLIO®
Project year:
2023
Design:
Bruno Folchini
Marlon Bruno da Silva
Softwares:
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
In crafting the Lui Roncaglio brand, we aimed to encapsulate this expanded vision of architecture. The dynamic and adaptable symbol serves as a vivid representation of this approach. Pixelated and digital elements intertwine, evoking the technical drawings so characteristic of architecture, while also imparting a sense of depth and prominence.
The logo, on the other hand, embodies simplicity and clarity. Free of serifs, its simplified typography allows for direct and objective reading. Together, the logo and symbol form a striking visual identity that reflects our unique and artistic vision of architecture and design.
The aesthetic line of the Lui Roncaglio brand is a declaration of independence in the world of architecture. While Cartesian minimalism prevails, we embrace a more artistic and bold approach. Our mission is to stand out through innovation and expression, creating projects that not only visually captivate but also transform and enrich the lives of those who experience them.
In every project, Lui seeks to challenge conventions, exploring new ways of thinking and creating. The goal is simple: to make a difference, not just by constructing spaces, but also by inspiring experiences that resonate in people's souls.